![]() The company is looking to build a rich ecosystem where curators, industry professionals, and music lovers can come together to celebrate and promote diverse musical talents. Sound’s vision extends beyond individual connections. The initiative aims to empower artists, giving them more control over their music and career. The integration of Soho’s platform is set to offer new avenues for artists to engage with their audience, share their creative journey, and receive support directly from their fans. The approach is not only expected to enhance user experience but also to pave the way for novel forms of musical engagement and discovery.Īt the heart of Sound’s mission is the desire to create a world where artists and listeners can connect on a deeper level. Recognizing the pivotal role of smartphones in today’s digital era, Sound plans to leverage Soho’s platform to introduce innovative social features that are easily accessible on mobile devices. The acquisition emphasizes Sound’s commitment to a mobile-first strategy. The future of Music: A mobile-first approach His expertise will be instrumental in driving Sound’s vision of a connected and interactive music world. Omid brings with him a wealth of experience in building and scaling consumer-focused social products, having previously worked at tech giants like Facebook and Instagram. Leading the transition is Omid Aziz, the head of the Soho team, who will now assume the role of Chief Technology Officer (CTO) at Sound. The move is expected to bridge the gap between artists and their audiences, fostering deeper connections and elevating the overall music experience. With the integration of Soho’s innovative mobile platform, Sound aims to create a more cohesive and interactive environment for artists, curators, and music enthusiasts. Sound’s acquisition of Soho is not just a business transaction it’s a strategic move aimed at enhancing the music industry’s landscape. The acquisition marks a significant milestone for Sound, highlighting its dedication to revolutionizing the music industry with a focus on social, mobile-first experiences. In a remarkable development in the digital music industry, Sound, a prominent player in the realm of music and digital collectibles, has announced the acquisition of Soho, a leading mobile platform for digital collectors.
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